Business Analyst – Media Measurement Solutions Job For 0-50 Year Exp In Genepact Bengaluru / Bangalore, India – 3065026

Business Analyst – Media Measurement Solutions – CPG021159
With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. Now, we’re calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.
Inviting applications for the role of Business Analyst , Media Measurement Solutions,
We are looking for an analyst who would be a key member of the Media Center of Excellence which involves developing and executing approaches to analyze Social Media Data, Shopper and Customer level purchase information, and evaluate TV and Digital Planning.
Role and Responsibilities:
Has sound Statistical knowledge and its application to solve real time business problems.

  • Knowledge of Statistical Analysis which are used in Marketing analytics, e.g. ANOVA, Cluster Analysis, Factor analysis, Linear and Non-Linear Regression concepts, ANCOVA and other modeling approaches etc.
  • Advanced knowledge of SAS / R / MACROS/Python a must
  • Hands-on experience with Big Data will be an advantage.
  • Excellent data interpretation skills.
  • Should have medium to high proficiency in MS-Office, specifically Excel and Powerpoint
  • Knowledge of VBA Macros & SQL will be an added advantage.
  • Should have basic knowledge of market research & any specific knowledge on retail and FMCG/CPG industry will be an added advantage.
  • Knowledge on Customer/Shopper level data will be an added advantage.
  • Experience in using charting/reporting.

Minimum qualifications

  • MSc/MTech – Statistics or Computing

Behavioural / team skills

  • Personal drive and positive work ethic to deliver results within tight deadlines and in demanding situations
  • Flexibility to adapt to a variety of engagement types, working hours and work environments and locations
  • Superb communication and negotiation skills

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